How To Use Skyscraper Content To Improve Your Website Ranking
Before we tell you anything else, please note that skyscraper is a link building strategy with an 11% success rate.
What is Skyscraper Content?
Have you ever wondered how tall would be the 8th tallest building in the world? Or did you try to ask someone who was the tenth man to step on the moon?
Of course not. And there’s a good reason for it.
We as humans have the tendency to be attracted towards only the best.
And the same goes true with the online content that we come across.
Ideally, the top rankers in SERPs fetch more than 90% of the user traffic.
Nobody notices the content that ranks 10th or further down on SERPs.
But, what if we told you that you could use the very same content to rank higher on SERPs and snatch away their traffic?
Yes. It is possible.
And this is precisely what’s referred to as the Skyscraper content technique.
You pick up content that’s performing exceptionally on SERPs. Then, you recreate it, but better than before. And you invite natural backlinks for your content.
It needs no mention of how crucial backlinks are for online visibility and SERP rankings.
How to use Skyscraper Content?
Step 1. Finding Content
The first step is, of course, finding a piece of content that you can recreate.
Essentially, when searching for content online, type in some keywords that you’re trying to target.
For example, if you’re trying to rank for link building, you should search for “how to begin with link building.”
Now, there should be a million results in front of you.
But, you need to find the ones that outperform others. Not just in terms of rankings but also backlinks.
After all, your primary goal is securing backlinks for your website. Right?
Step 2. Recreate Content
The next step is recreating the content that you’ve just found.
It is worth mentioning here that you need to make it better.
Well, think of it this way.
The content that you are recreating is already amongst the best. To outrank it, you need to be better than the best.
For instance, there’s this article about blog marketing. And you wish to recreate a better version of it.
Ideally, you’d be increasing the length of the content. But that’s just one of the four aspects of the content.
Apart from the length, it would help if you also add new information, change the design, and explain your concepts 10-20 times better than the original piece.
As a result, you can expect more readers to find your content. And also to link to it naturally.
Step 3. Reach Out
The key to the success of the skyscraper technique is outreach.
Technically speaking, you can share it with the leaders within your niche.
But, you don’t need to bombard the emails to your prospects. Instead, it would help if you reached them with a subtle gesture, seeking their opinion.
In our experience, it works out best if you could share an email giving an update about your recent post. And ask your prospects to help you out in improving the content.
If nothing else, they’d help you improve your content, and if all goes good, they may share it further and even link their website to your content.
Finding a good piece of content and recreating it is only the first step. But also the basics of securing high-quality niche-relevant backlinks for your website.
However, to improve the results of your skyscraper technique, it would be best if you could also indulge in blogger outreach. It should help enhance the linkability of your content.