Micromax brings TWO new laptop series in India
Micromax unveiled two new laptop series
Micromax is all set to launch two new laptop series in India, known to be Micromax Ignite and Micromax Alpha. However the company has already launched the first laptop in the Micromax Ignite series – the Micromax Ignite LPQ61 which has a price tag of Rs 18,990. The laptops will be exclusively available on Flipkart.
Micromax Ignite LPQ61 features a 14-inch HD (1366×768 pixel) IPS LED-backlit display. It is powered by an Intel Pentium N3700 (4 cores, 4 threads, 1.6GHz base clock, 2.4GHz Burst clock, 2MB L2 Cache) paired with Intel HD Graphics and 4GB of DDR3 RAM. Storage include 1TB HDD and the battery has the capacity of 4500mAh. Moreover comes pre-installed with Windows 10 operating system.
Other connectivity options includes, 2xUSB 3.0 ports. 1xMicro-HDMI port, microSD card reader. Ethernet, Wi-Fi 802.11 b/g/n, Bluetooth v4.0, and a 3.5m audio jack. It also features a HD webcam, stereo speakers which is only available in Black color of the model.
This laptop has target to boost up
domestic technology adoption and offer superior productivity specifications and premium feel at competitive price points.
said by the officials of company.
As the name suggest the ignite series is focused towards the Advanced user. However, Micromax Alpha series has at first-time laptop users. The new series have been launched in collaboration with Intel and Microsoft, as stated by the company.
On launch of the two new laptop Series Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited, said
The decision to foray in to newer categories is solely basis the understanding of consumer demand and need and matching it with our strong credentials in the Indian market. While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high performance, well designed product at an accessible price. We have always strive to close the gap between consumer needs and available devices by bringing alive the best technology innovations and we believe we have done it with Ignite.