Press Release
HyperX, the gaming division of Kingston Technology, today announced the HyperX Showdown, a series of online gaming events that will feature celebrities from the worlds of entertainment, music, sports and gaming. Well-known streamers are also scheduled to participate and play during this series of gaming events. The eight weeks of unique entertainment will include music, sports and gaming stars playing games like Call of Duty: Warzone, NBA 2K, Fortnite, Madden, and others. The first gaming event is scheduled to air on Tuesday, June 16 at 3 p.m. ET featuring two influential global music stars, Afrojack vs. Nicky Romero, paired with two pro players from the London Royal Ravens playing Call of Duty: Warzone. The HyperX Showdown will be available to watch at www.twitch.tv/hyperx.
“HyperX is thrilled to bring together a diverse mix of athletes, entertainers, artists and gamers for the HyperX Showdown,” said HyperX. “Given the current situation of people staying home and not being able to visit sports or esports events live, we wanted to create a unique entertainment experience for our community – and the world at large – to enjoy and experience together.”
Across a planned eight weeks of programming, look for music artists like Afrojack, Nicky Romero, Offset, Future, Young Thug and sports stars like Gordon Hayward (Boston Celtics), JuJu Smith-Schuster (Pittsburgh Steelers), Dele Alli ( Tottenham Hotspur F.C.), Philip Forsberg (Nashville Predators), DeMarcus Cousins (NBA All Star), Mikal Bridges (Phoenix Suns), Onyeka Okongwu (2020 NBA Draft Prospect), Cole Anthony (2020 NBA Draft Prospect), and Joc Pederson (Los Angeles Dodgers), along with more to be announced.
Special HyperX Showdown episodes include an all-female event and an NBA Rookie Challenge, alongside more traditional one-on-one and duo-style gameplay. At the end of the eight weeks, the athlete who best embodies the HyperX competitive ethos will be named a brand ambassador for the year to come.
Excel Sports Management is also collaborating with HyperX for the HyperX Showdown series, providing their sports expertise and influence during the weekly events. Excel will procure talent and provide strategic guidance pertaining to the development and management of each event involving high-profile athletes.
HyperX are helping sports and entertainment talent embrace esports and gaming by providing technical and logistical support to help the talent set up and upgrade their gaming studios or rigs so they’re ready to participate online and interact with their fans while gaming. For more information about HyperX, go to www.hyperxgaming.com
