May 25, 2024

Huawei Consumer Business Group (CBG), is all set to launch its latest quad camera smartphones. Housing an on-board AI chipset, the technological innovation puts forth an unprecedented photography experience, along with smarter resource allocation and better power saving. By combining camera capabilities and exciting innovation, driven by Artificial Intelligence (A.I.), Huawei delivers the most exceptional photography experience possible.
Camera is one of the main factors to consider when buying a smartphone, even for people who aren’t enthusiastic photographers. Not only does the photo quality have to be good, it also has to be quick on the spot and be easily shareable, which is Huawei’s objective by integrating artificial intelligence photograph in its smartphones. The new devices are powered by AI and offers masterful functionality. This means that the smartphone camera does the thinking for you, and automatically adjusts to give you the best picture results.

AI-powered real-time scene and object recognition technology can recognize more than 500 scenarios in 22 categories for users to choose the right skills at the right moment, be it blue skies, people or a dog. It even adjusts the lighting and the optimal scene parameters. Huawei has evaluated 100 million photos to develop a database. Huawei has accordingly defined algorithms to come up with best camera settings for a particular scene.
The AI Beautification for Selfies feature captures the smallest details even in low-light settings. With each selfie taken, AI beautification provides 3D portrait lighting, making adjustments to better match the users’ facial features, resulting in luminous skin-tone enhancements and radiant selfies even when backlit. There is even an AI Smart Gallery, which automatically adjusts images and highlights users’ best shots in an auto-generated layout, supporting more than 15 tags for easy categorization and browsing.

The camera has the ability to capture objects and scenery at night that even the eye cannot see! Taking photos in low-light conditions usually requires a professional camera, a keen eye and sometimes even tools, such as a tripod. In the new devices, rather than using optical image stabilisation, Huawei has opted to use its AI chip to provide for image stabilisation –called AIS. It enables excellent low light photography – allowing the capture of images in light levels where a tripod would normally be mandatory
The dual front camera will allow the devices to intelligently optimize and adjust the exposure to achieve the HDR effect, even in low-light environment. In addition, the dual lens captures pictures with the primary lens, and uses the secondary lens for depth of field information, resulting in an authentic bokeh effect and a diverse range of shots. With a dedicated AI chip augmented in the phone these processes speed up exponentially. The presence of AI also assists in providing rendering effects for composition, lighting, shadow, props, location, color tone, and atmosphere.
With a powerful zoom lens packed into a compact mobile device, the smartphone is especially handy for travellers who need to take long-range photos, freeing them from the burden of heavy lens attachments and large, professional photography equipment.