May 21, 2024

Asus has revealed the STRIX version of AMD’s Radeon 300 series . STRIX is touted as being ASUS’ most effective cooling solution to date .

The 390 and 390x cards are the first STRIX cards to feature 3 fans instead of the usual two , equipped with ASUS-exclusive DirectCU III cooling technology, which features exclusive 10mm direct-GPU-contact heat pipes — They each have three fans engineered with a patented, new wing-blade design that delivers maximum airflow and static pressure over the heat sink — giving a 105% improvement over fans without wing-blades.

These latest Strix models also have ASUS Auto-Extreme technology with Super Alloy Power II components for premium aerospace-grade quality and reliability, plus GPU Tweak II with XSplit Gamecaster for intuitive performance tweaking and instant gameplay streaming.

Strix R9 390X, R9 390 and R9 380 each come with a strengthened backplate that provides superior GPU protection and also prevents PCB bending over time.

Strix R9 380 and R7 370 also come equipped with DirectCU II cooling technology, featuring direct-GPU-contact copper .


  • Cool, silent gameplay: DirectCU III with triple wing-blade fan design means 30%-cooler, 3X-quieter operation, plus no-disturbance 0dB mode
  • Premium quality and reliability: Industry-first Auto-Extreme technology with aerospace-grade Super Alloy Power II components
  • Tweakable and intuitive: GPU Tweak II with XSplit Gamecaster for easy tweaking and streaming


(Please note all prices are excluding taxes)

The Asus STRIX R9 390x 8 GB and its variants are available at Rs 37,980 and upto Rs 38,970

ASUS Radeon R9 390X 8GB

The Asus STRIX R9 390 8 GB DDR5 version and its variants come at Rs 29,250 and upto Rs 30,150


ASUS Radeon R9 390 8GB


The Asus STRIX R9 380 and its variants come at Rs 18,090 and upto Rs 18,540

ASUS Radeon R9 380 4GB

The ASUS STRIX R7 370 2GB DDR5 comes at Rs 13,950 and the DC2OC version comes at Rs 15,750

ASUS Radeon R9 370 4GB


The ASUS STRIX R7 360(not pictured) comes at Rs 10,080/-  .


Each of these cards boast 0dB gaming . If much horsepower is not needed , the card automatically turn the GPU’s fans off to make for dead-silent operation. As soon as a certain temperature threshold is reached, the fans turn on until things cool down again.

The Asus Strix 3xx cards come equipped with Auto Extreme Technology .

In the words of Asus :

“The Strix R9 390X, R9 390, R9 380 and R7 370 benefit from ASUS-exclusive Auto-Extreme technology, the industry’s first 100%-automated manufacturing process that removes human fallibility from the production line for consistent perfection.”


These GPUs have been produced in such a way that it will almost be like having them built in a clean room. Dust will be minimized, as will be oxidization. ASUS also notes that its new processes are safe for the environment, and cut down on power consumption by an impressive 50%.

GPU Tweak II makes gaming and overclocking the new Strix cards easier and more visual than ever, while still retaining advanced options for seasoned overclockers. With one click, the new Gaming Booster function maximizes system performance by removing redundant processes and allocating all available resources automatically. An included 1-year XSplit Gamecaster premium license — a $99 value — lets gamers easily stream or record gameplay via a in game overlay (on select cards , not applicable on the STRIX R7 370 ).

The STRIX R9 390X and STRIX R9 390 also has the Strix LED that lends a style statement to any system, with pulsating light effects. All cards comes with a 3-year warranty from ASUS.

Most of these cards are already available to retailers , however some SKUs will start arriving from July .

We will be providing you reviews of the entire lineup very soon.