MSI has a long standing tradition of releasing ECO series of motherboards with every new chipsets that come out on the lower ends of the spectrum. Sticking to it they just revamped the lineup with Sixth generation motherboards
The ECO series boasts features like hardware based control to cut off all power when needed,ECO GENIE solution and an on-board software solution called ECO Center Pro which allows complete control over almost all the connected components like case fans,leds etc.
The lineup consists of three mATX boards as of now, the high end H170M ECO, the mid end B150M ECO and the low end H110M ECO covering the whole spectrum.
Prices as of now are unknown to us, we will update as soon as they are made available to us.