July 14, 2024

With an increase in online shopping trends, updating your retail store with electronic shelf labels (ESLs) can provide you with the opportunity to compete with this powerful adversary.

If you are not already familiar with this technology – digital price tags are tools used by retail investors to display specific pricing on shelves. They use LCD screens to show the product details to the customer. A central communication network in the store allows the price display to be updated whenever a product price is changed.

Additionally, digital price tags reduce the time and cost of the in-store price management, enhances the price accuracy throughout the store and online platforms, and much more.

These are a few of the reasons why electronic shelf labels are gaining popularity as a means of displaying and managing product pricing and details. Below are how retailers can utilize digital price tags to manage their stores more effectively.

Your Customers Stays up to Date With Stock Information in Your Store

An ESL can be the most useful device you have ever installed in your store – it holds all the useful information for the customers. Experts of this technology at SES-Imagotag can provide you with several reasons why you should make the change to digital price tags in your store. You can find the price of a product, current stock levels without any assistance. When a product is out of stock, the label can update the customers with the next possible availability of the said product.

This gives your customers a seamless experience of shopping in your store. Your customers will give your store the priority in case they want to make a purchase rather than looking for online options.

It Shows Extra Stock Details to the Retailers

For the store owners, the digital price has additional information that may not seem so relevant to the shopper. It keeps the store owner up to date with current stock levels – in sore as well as in the warehouse. Digital price tags may contain special messages to alert shop assistants about promotions to sell a specific product, to add a product, or selling suggestions and selling strategies like lowering the price or the opposite.

This gives an owner all the control over the inventory and the changes they need to make in their store catalog  – for better execution of the in-store operations.

Your In-Store Productivity Increases

With digital price tags, your customer can see stock information directly on the LCDs of the price tags. This makes it easier for your customers to find all the information they need on an item before purchasing without the assistance of a real person.

 For example – if you want to buy a pair of pants, the screen of digital price tags will help the shopper to find out if a certain size is available in the warehouse if it is not already available on the store shelf. This saves valuable time for your customers which every shopper would appreciate.

The Bottom-Line

If you want your store to attract more customers, the best option for you to update with the latest electronic shelf labels. It can give your shoppers the experience equivalent to shopping online and help you grow your business at the same time.