The app market is growing fast. In fact, apps are now a primary method of accessing the internet.
Statista predicts that mobile app usage will continue to grow, increasing from almost 140.7 billion app downloads in 2016 to 230 billion in 2021.
The question is: Are you prepared to take advantage of this growing opportunity? The right mobile app can provide a new stream of revenue and be an effective marketing tool — if you create it the right way.
Here are some tips on how to create a successful mobile app and thrive in this growing industry.
Define your target audience
Your target audience is the people you want to use your app. This can help you create an app that they’ll love and use often. You can also use this information to define your marketing strategy. To define your target audience, consider these questions:
Who needs this app? What are their demographics? What device do they use most? How much will they pay for this?
If you’re having trouble coming up with answers, consider hiring a market research company to help you get a better picture of your target audience.
Create a mockup of your app
Once you’ve defined your audience, sketch out the basic features of your app. This will help you think through the details before you start to write code. You can use this mockup as a template for your developers to follow. Your mockup doesn’t have to be fancy — just enough to show the layout of your app and what features it has. If you don’t have design experience, use a tool to mock up your app. This will cost you a one-time fee and save you tons of time.
If you want to get fancy, you can hire a creative agency to help create a mockup and visual branding for your app. Their design team will either work with you on creating a mockup or create one from scratch. This can help you save time and money while making sure your app sticks to your brand image.
Find the right development team and contract
Now that you have a clear picture of what your app will look like and what it will do, it’s time to find the right development team to create it. You can search online for development firms in your area. But first, you’ll need to decide how you want to source them.
You can either hire an agency, work with a consultant or find freelancers. Depending on your needs, each option has its pros and cons. Agencies can give you a wide range of services like design, development and marketing. However, their prices can vary widely and finding a good match can take time.
After your app is created, it needs to go through a mobile testing phase before it can be released to the public. This is essential to ensure its functionality and user experience. You can also go in person to a mobile device testing facility. Whatever method you choose, make sure your app will run on as many devices as possible.
This will maximise your reach and get you more downloads. Depending on your app, you may need to use third-party software like a push notification service. These services send periodic messages to users.
You can use them to send alerts, notifications or special offers. Before you launch your app, make sure you have a way for users to give you feedback. This will help you make your app better and encourage your users to leave positive reviews.
Collect user feedback
As soon as users start using your app, collect feedback. You can do this informally by asking users how they feel about the app or by using a mobile app feedback tool. This will help you identify problems with your app before they become major issues. If there are major problems with your app, you can use this feedback to make changes and improve your app.
You can also use a feedback tool after your app is released. These tools let you collect user feedback in real-time and respond with suggested fixes. This lets you make your app better over time and increase your app store ratings.
Most importantly, remember that creating a successful app takes time and hard work. However, with the right strategy, you can create an app that provides long-term value for your business. To create a successful app, start by defining your target audience. Next, create a mockup of your app and find the right development team and contract. Finally, mobile test your app and collect user feedback to improve it over time.