Like most entrepreneurs operate an online business, you are aware of the importance of setting up the a professional website for your organization. It is a tool which you use to highlight the brand products or services you are offering to sell online customers in the market and even tempt them to make a purchase. At the same time, you want it to be inexpensive and easy to use. However, designing one to meet your needs may turn out to be a tall order for you. Moreover, the last thing you want is to burn your pockets to hire experts to carry the task. Computer experts specializing in this field point that WordPress, one of the world’s most popular content management systems, is an answer to your problem.
Top 6 reasons to use WordPress to design and build your business website
These professionals go to point out the following six key reasons why you should use WordPress to design and build your business website:
- Convenient to install
The thought of designing and setting a professional business website can turn out to a daunting task for most entrepreneurs. This is because many of them may not have the necessary skills, knowledge, and experience to carry out the job. However, this is not the case with WordPress. In three simple steps, you can create a viable website for your business. These are as follows:
- First of all, you have got register your business with a reliable web host to open a legitimate hosting account for a nominal monthly fee;
- Secondly, you need to buy a domain name for your website according to the nature of your business from the web host. For this, you may have to incur a yearly charge; and
- After the completing the above steps, you have got to log on to the control panel of hosting account to set up the software of this popular content management system.
You may find that configuring WordPress is also not a difficult task for you to carry out. In the beginning, you may take some time to familiarize yourself with certain terms and navigate your way through the admin panel. However, the task is not technically challenging, and you do not need any prior knowledge of coding. You just have the follow the instructions on the setting panel.
- It is suitable for all forms of businesses
One of the main reasons for the popularity of WordPress among entrepreneurs is the versatility of this content management system. The developers of this platform have come up some plugins that allow such business owners to build and design different types of websites. Most of these proprietors generally need a business website consist of 3 pages. The first is their home page, the second page containing their contact details and third outlines the type of services they provide to the general public. They can accomplish all this by following the standard installation instructions of WordPress.
- Plenty of themes to choose and use
You are aware of the fact that the appearance of your business website is critical in helping you promote your brand products in the market and engage with your target audience. If you choose to hire a web developer to come up with a viable website for your business, you need to be content with the themes such an expert creates for your organization. You also have to shell out lots of money if you want something different. According to the experts of credible companies likewww.bigdropinc.com, this is not so in the case of WordPress. With this popular content management system, you have to opt for changing the design of your business website by choosing a suitable theme from its directory. Moreover, you can do all this with just a few clicks.
- Highly secure platform
When it comes to designing and building your business website, security is a critical aspect you cannot afford to ignore. After all, the last thing you want is someone hacking into your site and creating havoc. While there is no such thing as an impregnable site, using WordPress comes with some advantages to protect your vital business data from nefarious individuals. Moreover, your web host will provide you with a team of reliable security specialists who will carry out all the necessary updates to ensure such information is secure. In the worst-case scenario, if a problem does occur, these professionals will take care of it.
- In-built Search Engine Optimization (SEO) solutions
Search engine optimization (SEO) is another vital aspect all entrepreneurs operating online businesses have to pay adequate attention to. After all, the ranks of their business websites secure on the result pages of popular internet search engines can determine their ability to attract people to products they are offering to sell. Fortunately, the designers of WordPress have come up with some inbuilt plugins which you can use when the need arises to make your website more SEO-friendly. This can go a long way improving your organization’s sales and bottom-line profits.
- Mobile friendly
With the proliferation of smartphones among the general public in the last few years, entrepreneurs need to ensure their websites are compatible with such electronic devices. After all, there is no hard and fast rule your target audience will be using their laptops and desktops to search for the products you are offering to sell them in the market. Fortunately, with WordPress, you do not need to lose your sleep over this critical issue. This popular content management system has some inbuilt features and themes with make it responsive to the latest smartphones available in the market.
Recent studies show that 27% of businesses around the world rely on WordPress to design and build their user-friendly websites. This is the reason why experts say this high-performance content management system should be your first choice when it comes to searching for a cost-effective solution to create your site. The above six reasons should be enough to convince you of this fact beyond any reasonable doubt. It can go a long way in making a difference to your organization’s sales and bottom-line revenues in the coming years.
Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.