Intel CEO Brian Krzanich announces new corporate strategy

Intel, as a company, is undergoing a radical transformation. Once a company with over 140,000 employees, it has announced that there will be a workforce reduction amounting to 11% of the people who are currently employed. Instead of the risky gamble of penetrating new markets (like mobile), Intel will now focus on a new strategy called “logic to memory”. The logic will focus on x86 and FPGAs while the memory focus will change from DRAM and NAND to the new 3D X-Point being developed in collaboration with Micron.

Intel's new corporate strategy: Pillars of Growth

 

CEO Brian Krzanich published a letter to the employees at Intel to announce a restructuring in the company ahead of announcing the new strategy for the company going forward. The letter can be read in its entirety below.


 

Since I became CEO nearly three years ago, I have been working with our leadership team and all of you to transform our company from a PC company to a company that powers the cloud and billions of smart, connected computing devices. The data center and Internet of Things businesses are now Intel’s primary growth engines, and combined with memory and FPGAs, form and fuel a virtuous cycle of growth. Together, these businesses delivered $2.2 billion in revenue growth last year, made up 40% of our revenue, and the majority of our operating profit. Our results demonstrate a strategy that’s working and a solid foundation for growth.

 

Our opportunity now is to accelerate our momentum and build on our strengths. But this requires some difficult decisions.

 

With that context, today we are announcing a restructuring initiative that will allow Intel to intensify our investments in the products and technologies that fuel our growth, and drive more profitable mobile and PC businesses.

 

We expect that this initiative will result in the reduction of up to 12,000 positions globally. This will be achieved by voluntary and involuntary departures, global site consolidation, and efficiency initiatives. The majority of these actions will be communicated over the next 60 days, with some spanning into 2017.

These are not changes I take lightly. We are saying goodbye to colleagues who have played an important role in Intel’s success. We are deeply committed to helping our employees through this transition and will do so with the utmost dignity and respect.

 

Today’s announcement is about accelerating our growth strategy. And it’s about driving long-term change to further establish Intel as the leader for the smart, connected world.

 

As we drive this transformation, there is an extraordinary opportunity ahead. We will emerge as a more productive company with broader reach, and sharper execution.

 

I know that many of you will have questions about these changes. You’ll hear more details from me, and from the rest of Intel’s leadership team, in the coming days and weeks. To get started, I encourage you to attend the Q2 BUM later today.

 

You’re also invited to listen to the company’s first-quarter earnings conference call with investors here. Information about these changes will also be available on Circuit Thank you for your support.

 

I look forward to talking with you all soon.

Brian


 

Following this, Brian published yet another letter, detailing the new strategy being put in place following the layoffs.

 

“Last week I shared how Intel is making broad changes to accelerate our transformation by aligning every segment of our business – our people, our places and our projects – to our strategy.

Our strategy itself is about transforming Intel from a PC company to a company that powers the cloud and billions of smart, connected computing devices. We head into that future with tremendous assets and advantages: our spirit of innovation, our technology and manufacturing leadership, and the trust of our customers. But what does that future look like? I want to outline how I see the future unfolding and how Intel will continue to lead and win as we power the next generation of technologies.

 


There are five core beliefs that I hold to be undeniably true for the future.

  • The cloud is the most important trend shaping the future of the smart, connected world – and thus Intel’s future.
  • The many “things” that make up the PC Client business and the Internet of Things are made much more valuable by their connection to the cloud.
  • Memory and programmable solutions such as FPGAs will deliver entirely new classes of products for the data center and the Internet of Things.
  • 5G will become the key technology for access to the cloud and as we move toward an always-connected world.
  • Moore’s Law will continue to progress and Intel will continue to lead in delivering its true economic impact. 

Intel-virtuous-cycleOur strategy is based on these premises, and the unique assets that only Intel brings to them. There is a clear virtuous cycle here – the cloud and data center, the Internet of Things, memory and FPGAs are all bound together by connectivity and enhanced by the economics of Moore’s Law.

This virtuous cycle fuels our business, and we are aligning every segment of our business to it. Let me lay out how the parts of our strategy interact together and reinforce our growth.

First is the cloud and data center. Virtualization and software are increasingly defining infrastructure in the cloud and data center, which plays to our strengths – we will drive more and more of the footprint of the data center to Intel architecture. However, these trends are only part of how we can drive the growth and full potential we have as a company. There is much more value to unlock from the cloud and data center, and analytics is the key to that. We’ll accelerate the power and value of analytics by continuing to innovate in high-performance computing, big data and machine learning capabilities.

Second is the many variations of connected things. The term “Internet of Things” tends to be ambiguous, so it’s important to define it and then identify what segments Intel will drive. “Things” range from PCs to what we now call the Internet of Things. The Internet of Things encompasses all smart devices – every device, sensor, console and any other client device – that are connected to the cloud. The key phrase here is “connected to the cloud.” It means that everything that a “thing” does can be captured as a piece of data, measured real-time, and is accessible from anywhere. And the biggest opportunity in the Internet of Things is that it encompasses just about everything in our lives today – it’s ubiquitous. For most areas of industry and retail – from our shoes and clothes to our homes and cars – the Internet of Things is transforming everything and every experience. At Intel, we will focus on autonomous vehicles, industrial and retail as our primary growth drivers of the Internet of Things. Similarly, we view our core Client business of PCs and mobile as among the many variations of connected things, which is driving our strategy of differentiation and segmentation in the Internet of Things business.

Third is memory and programmable solutions. Rack Scale Architecture, 3D XPoint™ memory, FPGAs and silicon photonics are just a few examples of technologies that have been in development for several years at Intel and that we will bring to production soon. Over the next few years, we will bring many more breakthrough innovations and products to the cloud and data center infrastructure – revolutionizing the performance and architecture of the data center. Even more exciting, each of these technologies has a long roadmap that will allow for growth for years to come.

Fourth is connectivity. Threading all of this virtuous cycle together is connectivity – the fact that providing computing power to a device and connecting it to the cloud makes it more valuable. A great example is an autonomous vehicle. It must have connectivity to the cloud, and the cloud must have machine learning capabilities to constantly be guided by the most up-to-date algorithms and data sets that allow the vehicle to operate safely. In this way, connectivity is fundamental to every one of the cloud-to-thing segments we will drive. As the world moves to 5G, Intel will lead because of our technological strength to deliver end-to-end 5G systems, from modems to base stations to all the various forms of connectivity that exist today and will exist tomorrow.

Fifth is Moore’s Law. Moore’s Law is fundamentally a law of economics, and Intel will confidently continue to harness its value. The law says that we can shrink transistor dimensions by roughly 50% at a roughly fixed cost, thus driving twice the transistors for the same cost (or the same number of transistors for half the cost). This concept has fueled the technology revolution all of us have lived through. Intel’s leadership in Moore’s Law has driven the products delivering massive computing power growth and increasingly better economics and pricing. In my 34 years in the semiconductor industry, I have witnessed the advertised death of Moore’s Law no less than four times. As we progress from 14 nanometer technology to 10 nanometer and plan for 7 nanometer and 5 nanometer and even beyond, our plans are proof that Moore’s Law is alive and well. Intel’s industry leadership of Moore’s Law remains intact, and you will see continued investment in capacity and R&D to ensure so.

Putting it all together, Intel is uniquely positioned to power the cloud and drive the increasingly smart, connected world. We see tremendous opportunity in the growth of this virtuous cycle – the cloud and data center, the Internet of Things, memory and FPGAs all bound together by connectivity and enhanced by the economics of Moore’s Law – which will provide a strong and dynamic future for Intel.

We are in a time when technology is valued not just for the devices it produces, but for the experiences it makes possible. Intel will lead in this new era by remaining true to our history as inventors and makers, as a global leader in manufacturing, as world class innovators. We will also lead by becoming a company with a broader focus, and with sharper execution. In doing so, we will create lasting value for our customers, partners and shareholders, and achieve our mission to lead in a smart, connected world.

It is an incredibly exciting time for Intel as we accelerate our strategy, and our impact. The work we do at Intel today will change this company, our industry and the world.”


 

Via VR-World and Intel

 

Related posts

  • Freeman4096

    “to transform our company from a PC company to a company that powers the cloud and billions of smart, connected computing devices” Well there goes my respect for Intel. It was a good run.