Google Now is already really powerful. You can use it to set reminders, control parts of your smart home, check the weather and more. Now it’s about to get a heck of a lot more powerful, thanks for third party support for custom voice actions.
Custom voice actions allow you to say commands like “OK Google, watch trailer for Inception on Flixster,” or “scan my receipt on Wal-Mart,” Google explained in a blog post. We’re not sure how the latter command actually works, but the ability to launch specific tasks inside of third party apps is pretty amazing. Early partners on the feature include TuneIn, Shazam, Zillow, Trulia, TripAdvisor, Instacart and Realtor.com, Droid-Life said.